A-2-Z, Enduro Bearings Leadership includes engineers, accountants, designers, machinists and organizers. Collectors and minimalists, book readers and chess players, artists and musicians. Bike riders and 'not' bike riders. Much like Enduro Bearings' products, we are a quiet, dependable bunch.

Starting in 1998, Chris Feucht has served Enduro, first as an advisor and graphic designer, eventually taking on full-time duty in 2019 as brand manager. He began his career twisting wrenches and managing bike shops, followed by significant contributions as the ‘new product guy’ at Wilderness Trail Bikes and President/Managing Director of the Sierra Buttes Trail Stewardship. Chris loves riding and product testing and his other favorite things include: more bike riding and product testing. If Jeopardy ever adds a bicycle bearing tournament, place your winning bet on CF.

With an I.T. business development degree in hand, Daniel Choy joined Enduro Bearings’ Singapore in 2018. His daily duties include working with our global OEM and distribution partners to ensure their forecasts are honored and orders are shipped in a timely manner. Daniel rides a Santa Cruz 5010cc, loves to cook and his favorite quote is: “Do it! You only die once.” Dinner at Daniel’s place is a guaranteed adventure.

Dustin joined Enduro this year as Operations Manager and to champion the move into our new HQ and distribution center. A bike nerd since nerd became a word, Dustin began spinning wrenches in a neighborhood bike shop with ever increasing responsibilities along the way, most recently running the service department at Phil Wood & Co. In his free time, Dustin rides anything two wheels from BMX to motorcycles, builds wheel sets for buddies and reads Shakespeare [not really]. His favorite MTB rides are with Ranger, his Aussie-Heeler sidekick.

Erin Dahlquist contributes vast expertise in digital marketing and communications, as well as co-leading Enduro’s social media efforts with her business partner and Latchkey co-founder Jen Soulé. Erin’s outdoor sports industry career kicked off at HIND Sportswear, followed by key leadership roles at Veltec Sports, Specialized, and Tifosi Optics. She loves running and complicating an enjoyable hike with a round of golf. Erin has a “keeper” Look Credit Agricole team bike hanging in the garage that is guarded by dogs, cats, and guinea pigs.

In her consulting role and as Latchkey Marketing’s co-founder, Jen Soulé brings over 20 years of cycling industry sales and marketing experience to Enduro Bearings. Her first industry job was in the R&D department at GT Bicycles, which led to roles at Veltec Sports, RockShox/SRAM and VeloPress. Jen co-owns a yoga studio, SUPaddles, hikes, reads lots and likes to travel. Her awesome four-legged friends are Bart and Ellie, rescued English Sheepdogs that found their forever home.

Jim Burakoff loves bikes and photography. Or is it photography and bikes? Call it a photo finish. Jim brings over a decade of retail experience to Enduro Bearings as he leads in-house aftermarket sales and technical support. While providing great customer service is in his DNA, Jim is also a skilled mechanic that has built his private quiver of bikes from raw tubes to road and dirt worthy daily drivers. His favorite quote comes from Leonard Nimoy, “Logic is the beginning of wisdom, not the end.”

Kai Xiang begin working for Enduro Bearings in 2020.  With an advanced degree in accounting and a new found love for cycling, Kai is ideally suited to manage Enduro’s documentation and human resource efforts in Singapore. His hobbies include reading and admin systems design to improve workflow. That’s not a typo. Enduro is fortunate to have Kai on our team – an MTB loving, process oriented reader that enjoys wrestling with spread sheets.

Kurt Stockton answers to ‘KS!’ and leads our ambassador and events partnership programs. Kurt joined Enduro in January 2022 and brings a metric ton of experience to our team. From pro road and MTB racing (including winning a professional road title), to owning and managing race teams, to product marketing and event management. KS enjoys small batch coffee and craft beer, country living and custom titanium frames paired with drop bars. 

Matt Harvey leads Enduro’s cycling division while business partner Mike Alders guides the industrial division. Their 25+ year journey can be found on our history page. Away from work, Matt restores vintage bicycles and collects anything with a bit of provenance from furniture to art to LPs. He can’t resist giving old stuff a new home. Most weekends you’ll find Matt on mixed terrain rides with buddies; rides that often begin in Marin, Oakland, or Woodside. 

Enduro Bearings cofounder Mike Alders oversees all-things industrial with a rather quiet style. "Nuff said," says Mike. Read all about Mike and Matt's background on Enduro's history page.

Mike Johnston oversees Europe, Middle East, and Africa (EMEA) sales and marketing and brings a metric ton of cycling industry experience to Enduro Bearings.  In 1995, Mike joined Mavic, serving as head of global marketing for a decade.  Over the years, he has managed EMEA efforts for a number of A-list brands including Crankbrothers, Lapierre, Gore-Tex, Clement Tires and Goodyear Tires. Mike enjoys spinning around France on his Scott Addict, playing guitar in a local jam band, and hitting the white ball rather straight with a five handicap.

Rick Sutton jumped onboard in 2021 as an advisor prior to moving into his current role as an Executive Director, primarily focused on global business development and marketing. His professional background includes four successful start-ups, two of which involved cycling. Rick enjoys tending to his ranchette, building trails and hosting two or three annual epic rides that begin and end at the top of a long, 27%-pitch driveway. The last 100 yards are always the hardest on an RS ride.

For the last 10 years,  as Enduro’s global logistics manager, Yuri Harvey has expertly ensured that our OE and distribution partners receive their orders affordably on-time. Sounds easy until you toss-in 1000+ SKU’s, ever-changing client forecasts, stacked-up cargo ships and escalating freight costs. Yuri once taught Kindergarten, confirming she’s a patient multitasker with mad skills. Away from HQ, Yuri is a member of the California Art Deco Society and enjoys everything 1930’s and 40’s.